SOLUNA

SOLUNA

SOLUNA

SOLUNA

Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions. They aimed to create a visual identity that celebrated the energy resources they harnessed, primarily wind, water, and sun
Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions. They aimed to create a visual identity that celebrated the energy resources they harnessed, primarily wind, water,
and sun
Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions. They aimed to create a visual identity that celebrated the energy resources they harnessed, primarily wind, water, and sun
Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions. They aimed to create a visual identity that celebrated the energy resources they harnessed, primarily wind, water, and sun
Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions. They aimed to create a visual identity that celebrated the energy resources they harnessed, primarily wind, water,
and sun

2023

2023

2023

2023

LOGO & IDENTITY DESIGN

LOGO & IDENTITY DESIGN

LOGO & IDENTITY DESIGN

LOGO & IDENTITY DESIGN

LOGO & IDENTITY DESIGN

BRAND GUIDELINES

BRAND GUIDELINES

BRAND GUIDELINES

BRAND GUIDELINES

BRAND GUIDELINES

ICON DESIGN

ICON DESIGN

ICON DESIGN

ICON DESIGN

ICON DESIGN

Task
The challenge was to create a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services.
Task
The challenge was to create a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services.


Task
The challenge was to create a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services.


Task
The challenge was to create a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services.


Task
The challenge was to create a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services.

Solution

To tackle Soluna's branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement. 


1) Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these elements into a single, harmonious design.


2) Consistent Visual Identity: I created a consistent visual identity that encompassed various touchpoints, from stationeries to promotional items.


3) Identity System for Different Channels: I created a system that could be used in various ways to connect Soluna with their customers.


I worked closely with the team, sharing ideas, getting their thoughts, and making improvements along the way. This back-and-forth helped make sure that the final designs represented their brand well.

Solution

To tackle Soluna's branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement. 


1) Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these elements into a single, harmonious design.


2) Consistent Visual Identity: I created a consistent visual identity that encompassed various touchpoints, from stationeries to promotional items.


3) Identity System for Different Channels: I created a system that could be used in various ways to connect Soluna with their customers.


I worked closely with the team, sharing ideas, getting their thoughts, and making improvements along the way. This back-and-forth helped make sure that the final designs represented their brand well.

Solution

To tackle Soluna's branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement. 


1) Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these elements into a single, harmonious design.


2) Consistent Visual Identity: I created a consistent visual identity that encompassed various touchpoints, from stationeries to promotional items.


3) Identity System for Different Channels: I created a system that could be used in various ways to connect Soluna with their customers.


I worked closely with the team, sharing ideas, getting their thoughts, and making improvements along the way. This back-and-forth helped make sure that the final designs represented their brand well.

Solution

To tackle Soluna's branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement. 


1) Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these elements into a single, harmonious design.


2) Consistent Visual Identity: I created a consistent visual identity that encompassed various touchpoints, from stationeries to promotional items.


3) Identity System for Different Channels: I created a system that could be used in various ways to connect Soluna with their customers.


I worked closely with the team, sharing ideas, getting their thoughts, and making improvements along the way. This back-and-forth helped make sure that the final designs represented their brand well.

Solution

To tackle Soluna's branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement. 


1) Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these elements into a single, harmonious design.


2) Consistent Visual Identity: I created a consistent visual identity that encompassed various touchpoints, from stationeries to promotional items.


3) Identity System for Different Channels: I created a system that could be used in various ways to connect Soluna with their customers.


I worked closely with the team, sharing ideas, getting their thoughts, and making improvements along the way. This back-and-forth helped make sure that the final designs represented their brand well.

Results

The new brand identity for Soluna has successfully positioned the company as a leader in the renewable energy sector.


The abstract logo has become a distinctive symbol associated with clean energy solutions.

The campaign advertising system using grids added a unique touch, setting them apart from competitors.


Typography, colors, and icon design established a strong visual identity. Stationery design ensured that every interaction with the brand was memorable and on-brand.


Overall, Soluna’s brand identity successfully aligned with their values, strengthening their position in the renewable energy industry and inspiring trust in their services.

Results

The new brand identity for Soluna has successfully positioned the company as a leader in the renewable energy sector.


The abstract logo has become a distinctive symbol associated with clean energy solutions.

The campaign advertising system using grids added a unique touch, setting them apart from competitors.


Typography, colors, and icon design established a strong visual identity. Stationery design ensured that every interaction with the brand was memorable and on-brand.


Overall, Soluna’s brand identity successfully aligned with their values, strengthening their position in the renewable energy industry and inspiring trust in their services.

Results

The new brand identity for Soluna has successfully positioned the company as a leader in the renewable energy sector.


The abstract logo has become a distinctive symbol associated with clean energy solutions.

The campaign advertising system using grids added a unique touch, setting them apart from competitors.


Typography, colors, and icon design established a strong visual identity. Stationery design ensured that every interaction with the brand was memorable and on-brand.


Overall, Soluna’s brand identity successfully aligned with their values, strengthening their position in the renewable energy industry and inspiring trust in their services.

Results

The new brand identity for Soluna has successfully positioned the company as a leader in the renewable energy sector.


The abstract logo has become a distinctive symbol associated with clean energy solutions.

The campaign advertising system using grids added a unique touch, setting them apart from competitors.


Typography, colors, and icon design established a strong visual identity. Stationery design ensured that every interaction with the brand was memorable and on-brand.


Overall, Soluna’s brand identity successfully aligned with their values, strengthening their position in the renewable energy industry and inspiring trust in their services.

Results

The new brand identity for Soluna has successfully positioned the company as a leader in the renewable energy sector.


The abstract logo has become a distinctive symbol associated with clean energy solutions.

The campaign advertising system using grids added a unique touch, setting them apart from competitors.


Typography, colors, and icon design established a strong visual identity. Stationery design ensured that every interaction with the brand was memorable and on-brand.


Overall, Soluna’s brand identity successfully aligned with their values, strengthening their position in the renewable energy industry and inspiring trust in their services.

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design & development by AKINBINU AKINTAYO

COPYRIGHT © APRIL 2025 47. all rights reserved

design & development by AKINBINU AKINTAYO


COPYRIGHT © APRIL 2025 47. all rights reserved

design & development by AKINBINU AKINTAYO


COPYRIGHT © APRIL 2025 47. all rights reserved

design & development by AKINBINU AKINTAYO

COPYRIGHT © APRIL 2025 47. all rights reserved

design & development by AKINBINU AKINTAYO

COPYRIGHT © APRIL 2025 47. all rights reserved